One of the most interesting and impactful marketing tips I’ve heard over the years, wasn’t really a marketing tip at all. It was, a simple statement of poetic truth, on why people buy self help books, or what they hope to accomplish from anything really, that promises to help them move forward, overcome an obstacle or change their lives for the better.
“How can you help me how to live” – is what people really want. What all of us want, in one way or another, when we endeavor to read something, hear something, or consume something that promises to help up, heal us or offer us hope.
Here is a short visualization of some ethical ways you can incorporate these ideas into your next content marketing campaign – or mindful marketing ethic.
