How important is the theme on my shopify store? Are the free themes good enough to use for my shop? How much does a Shopify premium theme cost….and are they worth it?
Here is the answer in a nutshell – having used both free themes, and many premium themes alike.
1. Start with a free theme. Why? It’s free, silly. And your conversions will NOT be affected by using a free theme, simply because Shopify has many beautiful designs that are 100% free – and function perfectly.
2. If you are building a brand, and having a “premium” aesthetic feels better – or your unique style statement is important to you, simply purchase a premium theme from the Shopify theme shop and modify it with a little bit of CSS – or just use it as is. (you can often pick a theme with 3 or 4 design variations, called “skins”)
3. Themes on the Shopify theme store typically run $140-$180.
4. Shopify Themes on Themeforest can be purchased for less – typically under $60.
Most importantly, the LEAN launch ethos is best. Don’t obsses over design – instead, focus on PRODUCTS and content, and you’ll find yourself able to afford any sort of unique look you want – just give it time to make some sales first, and worry about how things look, later.
