Scroll to top

Brand Vs Mission

What is the difference?  Is there a difference?  If so……how so?

Someone forwarded me an interview with poet Cleo Wade (on GoodLifeProject, Here) where she waxes poetic (no pun intended 🙂 about the differences in being brand focused, vs mission focused.

I think her wise words are well worth pondering – how much attention do we all put on the idea of our brands – and what does branding, at bottom, really do?  Is it the fine art of selling subtly – of persuading, prodding, preening or pretending to represent something that we *hope* our audience wants to emulate?

That may be a cynical approach of course, but I see that idea in much of my own casual thinking about branding – how can I create and then project an “image” of something that others may want to buy.

Mission oriented marketing feels much more evangelical – and more about serving and sharing and digging deeper into the underlying drivers that makes your ambitious aims worthwhile.

A mission seems denuded of the pretense and embarrassing airs that so many of us find ourselves foisting on others in the service of persuasion.   A mission feels good and right and transcendent in some important service oriented way – whereas a brand, at bottom, feels always about the benjamins.

Worth thinking about, anyway, as I find myself throwing around the “B” word quite a bit these days.  It’s a subtle difference in choice of words, and many conflate the 2 – but with some wisdom and insight applied, feels like a mighty big distinction indeed.

  • Brand Vs Mission

    • Brand
    • Mission



Author avatar

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.